Generative AI in Business: Balancing Innovation and Accountability
- Liam Kelly
- Jan 7
- 2 min read
Updated: Feb 20
Jay D'Ercole and Case Sakamoto
Abstract
Generative artificial intelligence (GenAI or AI) has emerged as a revolutionary tool capable of simulating human-like interactions and problem-solving abilities across a vast range of contexts. Despite its immense potential, AI has sparked debates over its unchecked reach and the potential risks associated with its use. One such risk—potential threats to intellectual property—has recently led to a legal battle between The New York Times and OpenAI over the unauthorized use of proprietary content. In an attempt to understand the trajectory of AI in the business world, this essay begins by discussing a brief history of AI, delineating the role AI plays in companies today and emphasizing five critical considerations: how AI can fit into business models, the regulatory landscape, data training, security information, and intellectual property. It then explores disagreements between AI and the business world by examining intellectual property disputes, focusing specifically on the New York Times suit and its broader implications. Finally, this essay analyzes the evolving legislative landscape, including California's since-vetoed SB 1047 bill, and assesses the successes and failures of existing frameworks in shaping the future of AI regulation.
I. Introduction
Generative artificial intelligence, a game-changing force reshaping industries and society in ways once beyond imagination, is now under intense scrutiny as concerns mount over its unchecked reach. This advanced technology, designed to perceive user needs, analyze complex problems, and craft innovative solutions, has evolved from a nascent concept at the dawn of the 21st century into a sophisticated tool that offers human-like interaction and boasts unparalleled generative capabilities—all available to millions at the click of a button. As the power of generative AI becomes increasingly clear, businesses and governments must navigate this newfound tool with extreme caution. Regulating and utilizing AI requires a delicate balance between fostering innovation and corporate growth, on the one hand, and addressing legal challenges, such as intellectual property theft and the resulting harm to businesses, on the. . .
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